ICU and Telemetry Orders

Your skills are needed! ICU nurses are in high demand throughout the U.S. due to COVID-19. To learn more about how you can support affected communities during this crisis, click below or call 800-282-0300.

In the fall of 2019, we received a large influx of ICU and Telemetry jobs to fill. I planned a multichannel campaign to increase our fill rate to 90% by the end of Q4. With approval to use incentive to drive this short-term campaign I built out PPC ads, a series of emails, social posts, blog post and a landing page to drive lead generation.

  • Created unique copy for 40+ social posts
  • Designed 4 landing pages, 1 for each brand site
  • Wrote ad, email and blog copy for specialized target market
  • Tracked lead generation through Qlik reporting
  • Brought in 200+ new leads and over $500,000 in revenue

Campaign was so successful, similar efforts were brought back during COVID-19.